The first 90 days set the tone for your business. A clear checklist keeps you focused on what actually moves the needle instead of busywork.

Get the legal and financial basics right

Register your business, separate your bank accounts, and set up simple bookkeeping from day one. Clean records prevent painful surprises later.

Build a minimum viable presence

You don't need a perfect website — you need a clear one. State what you sell, who it's for, and how to buy, then improve over time.

Find your first ten customers

Early customers teach you more than any plan. Prioritise conversations, referrals, and fast follow-up over broad marketing.

Key takeaways

  • Register and separate finances
  • Set up basic bookkeeping
  • Launch a simple, clear website
  • Focus on the first ten customers

Momentum beats perfection in the early days. Work the checklist, learn quickly, and adjust as real customers show you what matters.